10 hrs10 min
From ten hours to ten minutes
What normally takes a day of manual work per client is now live in ten minutes. From server environment and DNS to consent and every destination.
What is TrackLeadThe platform behind every server-side implementation
What is TrackLead
TrackLead is the operational platform for server-side tracking. It brings sources, server environments, consent and destinations together in one workflow and sets everything up inside your own Google Tag Manager.
01SourcesShopify, WooCommerce or a custom website.
02Server environmentThe server provider of your choice, such as Stape or Taggrs.
03ConsentCookiebot, Usercentrics or Consent Studio.
04DestinationsGA4, Google Ads, Meta, TikTok and LinkedIn.
Process
How it works
01 Onboarding
02 Implementation
03 Monitoring
Onboarding
Implementation
Monitoring
Send your client one link. They log in and share access with your own GTM account, so you run the implementation on their behalf.
- 01Send the link
- 02Client logs in and shares access
- 03Access is ready
Why TrackLead
Something you can build on.
Three reasons agencies hand their server-side implementations to TrackLead.
ShopifyWooCommerceStapeCookiebotConsent StudioGA4Google AdsMetaTikTokLinkedInCustomTaggrsUsercentrics
Platform agnostic
Whatever source, server or consent tool your client uses: TrackLead works with it.
03 · Ownership
No vendor lock-in. Your setup stays yours.
TrackLead builds on Google Tag Manager. Everything we configure lives in your own container. Switch TrackLead off and see what happens.
Your GTM container
GTM-[XXXXXXX]
Server containerManaged by TrackLead
Transport URL · sst.yourclient.comManaged by TrackLead
GA4 configurationManaged by TrackLead
Google Ads conversionsManaged by TrackLead
Meta Conversions APIManaged by TrackLead
Consent modeManaged by TrackLead
About us
The team behind TrackLead
TrackLead is built by a team of eight with one mission: making server-side tracking easier for marketing agencies and tracking specialists. We automate onboarding, implementation, and documentation, so specialists spend less time on operational tasks.
Ready to start
Put your first client live today.
- Start without fixed costs
- You only pay for a successful delivery
- Your setup stays in your own GTM
FAQ
Frequently Asked Questions
Can't find your question? We're happy to think along about your tracking setup.
Ask your questionTrackLead is built for marketing agencies and tracking specialists who regularly implement server-side tracking. Especially for teams managing multiple clients that want to spend less time on manual implementation work.
Contact
Talk to sales.
Curious what TrackLead costs for your agency, or want a demo? Send us a message and we'll send you a proposal that fits your volume.
Or email us directlyconnect@tracklead.eu